寻求中国IP玩具,公司可以加快“出国出国”的速
发布时间:2025-08-01 10:19
中国经济网络保留的所有权利 中国经济网络新媒体矩阵 在线音频 - 视觉节目许可证(0107190)(北京ICP040090) Reporter Li Haoyue of our newspaper on July 28, Goldman Sachs released a research report that says compared to mature markets such as North America and Japan, the current IP spending is still significantly low, but the emotional value gives the IP a higher premium, and convenient media channels like short videos and live broadcasts are broadcast channels like short videos and live broadcasts are broadcasts and broad videos are broadcasts and live broadcasts are broadcasts are broadcasts are广播和广泛的视频是广播节目,他们也扩大了观众。 “中国的IP玩具市场仍然是蓝色的海洋。”大型消费行业的高级研究员兼分析师Yang Huaiyu和上海Xiazhi Liangshi Consulting Management Co.,Ltd.告诉Securities Daily Reporter,“中国的本地IP玩具品牌正在展示完整的COmpetition.com市场上的商店仅为20.8%,其余部分分散在中小型制造商中,这也意味着该行业仍然有机会达到曲线。 "The Chinese market has great potential. The Goldman Sachs Research Report reports that the Chinese toy IP market has the potential for further growth, and the stronger driving factors will appear in both supply and demand. On the supply side, the Sari -Out of IP Matrix is expected to continue to expand its customer base, and the careful product and expand Category provides a carrier for IP monetization2Toys has recently launched three original IPs, Cicilu, Pukapuka, and Ninnic this year, and Letsvan推出了最初的IP Sanono Sinono。T在海外中国的时尚玩具的分享从2020年的3%上升到2025年的18%。 (2024年4月1日至2025年3月31日)约71亿元人民币。在中国的IP玩具公司中,根据Pop Mart在7月18日在2025年的收入中,至少在同一期间,至少在350%的时间里,这是流行音乐集的收入,这是2024年的130亿元人民币的收入为了维持快速增长,Yang Huaiyu认为Pop Mart在海外市场的潜力将提高其在全球市场的竞争力。Chinese companies will face head-on with global giants in the future, and the large-scale 'going abroad' is inevitable." Domestic brands face global competition in the context of global competition, the global layout of giantOverseas is the same as the important advantage of developing. For example, Lego has over 1,000 stores worldwide, and 500 stores are all set up in China; Bandai Namco's performance goal for the toy business next year's fiscal is to "break the highest performance过去的记录“希望在2025财政年度赚取2000亿元人民币和净利润。这种信心也是由于公司在北美和2024财年的亚洲增长的速度。再次,企业的“海外”开始大力。 Mart的全球化在CRINT CRITH CRINT在C的“国外”中发挥了积极作用Hinese Brands。“例如,在Pop Mart的知名度之后,泰国许多时尚的玩具受众都受到了中国品牌的热烈欢迎。现在,将选择许多直接的国内品牌商店,首先向泰国开放,Quantum Song Group的创始人Li Peng,在第三季度在第三季度的FISC FISCAL FISCAL ERRESEAR MARLOTION EXIST ERSEAR MARLOTION EXISS ERRESEAR MARLOTION EXISS ERRESEAR MARLOTION EXISS ERRESEAL MARKATER中提及的Fiscal年度2025年度票房的创始人提及, Bangkok, Thailand sa unang bahagi ng Hunyo, na pinatunayan ang nilalaman ng IP "na lumampas sa paglipas ng over over over over over over over over over over over over over o over over o over o over o over over o over o over o over o over over o over o over o over o over o over o over o over o over o over o over o over o over o over o over o over oover or over or overs. At the最前沿,该公司将继续专注于优化和资源效率的结构,继续提高基本业务的速度和力量增长长期增长的质量和维护。一位负责Kayau在《证券日报》记者中的人说,就在国外扩大市场而言,Kayu宣布,2024年10月,“出国” IP达到了十几个。在区域选择方面,Kayu优先考虑东南亚市场的扩张。基于国内成熟的IP和产品类别以及通过不同地区接收不同IP的集成,已经进行了调整的差异,以扩大市场,并实现从“另一种国家产品”到“外国文化”的过渡。将来,Pagth公司将将IPS纳入各种海外市场或当地流行的IPS用于产品研发的好处。